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buyOrsell.ae Privacy Policy

How We Collect, Use, and Protect Your Personal Data

Last Updated: February 2025Effective: February 2025

Navigation

At a Glance
1. Who We Are
2. Scope of This Policy
3. Personal Data We Collect
4. How We Use Your Personal Data
5. How We Share Your Personal Data
6. International Data Transfers
7. Data Retention
8. How We Protect Your Data
9. Your Data Protection Rights
10. Cookies and Tracking Technologies
11. Children's Privacy
12. Third-Party Websites and Services
13. Changes to This Privacy Policy
14. Contact Us

Need Assistance?

If you have questions about this Privacy Policy, our data practices, or your rights, please contact us.

Email Support

At a Glance

  • Name, contact details, listing data, payment info, device/usage data.
  • To operate the Platform, process payments, prevent fraud, improve our service, and (with consent) send marketing.
  • Payment processors (Stripe), analytics (Google), ad partners (Meta, Bing), hosting providers — all under strict data agreements.
  • Access, correct, delete, restrict, object, and port your data. Withdraw consent anytime.
  • contact@buyorsell.ae

1. Who We Are

Souq Labs Technologies LLC SPC ("buyOrsell", "we", "us", "our") operates the online classifieds platform at www.buyorsell.ae, registered in Abu Dhabi, United Arab Emirates. We are the data controller for personal data processed through the Platform.

This Privacy Policy explains how we collect, use, share, retain, and protect your personal data when you access or use the Platform, and describes your rights under the UAE Federal Decree-Law No. 45/2021 on Personal Data Protection ("PDPL") and other applicable privacy laws.

If you have any questions or concerns, please contact us: contact@buyorsell.ae.

2. Scope of This Policy

This Policy applies to:

  • All users of the Platform, including visitors, registered account holders, buyers, sellers, landlords, tenants, employers, job seekers, and business users.
  • Personal data collected through the website at www.buyorsell.ae, our mobile applications, and any related services.
  • Data collected via communications with us (email, phone, in-app messaging, support tickets).

This Policy does not apply to third-party websites, applications, or services linked from the Platform. We encourage you to read the privacy policies of any third-party services you use.

3. Personal Data We Collect

We collect personal data in three main ways: data you provide to us directly, data collected automatically, and data received from third parties.

3.1 Data You Provide Directly

CategoryExamples
Account InformationFull name, email address, mobile number, password (hashed), profile photo
Identity & VerificationEmirates ID number, trade licence number, RERA/real estate licence (for business users)
Listing ContentItem descriptions, photos, videos, pricing, category, location (emirate/area)
Payment InformationCredit/debit card details (tokenised via Stripe), billing address, transaction history
CommunicationsMessages sent via in-platform messaging, email, or support tickets
Reviews & RatingsRating scores, written reviews of other users
Job Applications & CVsWork history, education, skills, references (if uploaded)
Business ProfileBusiness name, logo, website URL, business description
Preferences & SettingsLanguage preference (Arabic/English), notification settings, saved searches

3.2 Data Collected Automatically

When you use the Platform, we automatically collect technical and usage data, including:

  • Device data: IP address, device type, operating system, browser type and version, screen resolution.
  • Usage data: Pages visited, listings viewed, search queries, filters applied, time spent on pages, click patterns, and referral URLs.
  • Location data: General location inferred from IP address (emirate level). We do not collect precise GPS location unless you explicitly grant permission for location-based features.
  • Cookie and tracking data: Session identifiers, analytics identifiers, advertising identifiers. See Section 10 (Cookie Policy) for full details.
  • Transaction logs: Subscription purchases, renewal dates, payment status, and refund requests.

3.3 Data Received from Third Parties

  • Social login providers: If you register or log in using Google or Apple, we receive your name, email address, and profile photo from those services.
  • Payment processors: Stripe may share transaction confirmation, fraud risk scores, and card verification status.
  • Advertising partners: Google Ads and Meta may share audience segment data for ad targeting and measurement.
  • Verification services: Where we use third-party identity or licence verification services, we receive confirmation results.

4. How We Use Your Personal Data

We process your personal data only where we have a lawful basis to do so under the PDPL and applicable UAE law. The table below sets out our processing activities and the lawful basis for each.

PurposeData UsedLawful Basis
Create and manage your accountName, email, phone, passwordPerformance of contract
Display and manage your listingsListing content, photos, contact detailsPerformance of contract
Process payments and subscriptionsPayment info, billing address, transaction historyPerformance of contract
Provide customer supportCommunications, account info, transaction dataPerformance of contract / Legitimate interests
Prevent fraud, abuse, and illegal activityDevice data, IP address, usage logs, identity dataLegitimate interests / Legal obligation
Verify user identity and business licencesIdentity documents, licence numbersLegal obligation / Legitimate interests
Improve Platform features and performanceUsage data, analytics, device dataLegitimate interests
Personalise your experienceSearch history, preferences, viewing behaviourConsent / Legitimate interests
Send transactional notificationsEmail, phone, in-app: billing, security alerts, listing updatesPerformance of contract / Legitimate interests
Send marketing communicationsEmail, push notifications: new features, promotions, listingsConsent
Conduct analytics and researchAggregated and anonymised usage dataLegitimate interests
Comply with legal obligationsAny data required by applicable law or authorityLegal obligation
Enforce our Terms and ConditionsAccount data, communications, behaviour logsLegitimate interests / Legal obligation

Marketing opt-out: You may unsubscribe from marketing emails at any time by clicking "Unsubscribe" in any marketing email, or by updating your notification preferences in Account Settings → Notifications.

5. How We Share Your Personal Data

We do not sell your personal data to third parties. We share data only as described below.

5.1 Visible to Other Users

Certain data is inherently visible to other Platform users as part of the classifieds service:

  • Your display name, profile photo (if set), general location (emirate), and listing content.
  • Your review submissions (attributed to your display name).
  • Business users: Business name, logo, website, and verified status badge.

⚠️ Caution: ⚠ Caution: Do not include sensitive personal information (e.g., full address, bank details, Emirates ID number) in listing descriptions, photos, or messages. We cannot protect data you share publicly.

5.2 Service Providers

We share data with trusted third-party service providers who process data on our behalf, under strict data processing agreements:

ProviderCategoryData Shared
StripePayment ProcessingBilling details, transaction amounts, fraud signals
Google Cloud / AWSCloud HostingAll Platform data (encrypted)
Google AnalyticsAnalyticsAnonymised usage data, truncated IP
Ad Partners (Google/Meta/Bing)AdvertisingHashed email, ad interactions, pixel data
SendGrid / TwilioCommunicationsEmail, phone for transactional messages
FirebaseNotificationsDevice token, notification content
Social Media (YouTube/Instagram/TikTok/etc)Social InteractionsPixel data, hashtags, engagement metrics
Sentry / DatadogError MonitoringAnonymised error logs, device info

5.3 Legal Disclosures

We may disclose your personal data to government authorities, regulators, or courts where required by UAE law, including:

  • To comply with a legal obligation, court order, or regulatory requirement.
  • To protect the rights, property, or safety of buyOrsell, our users, or the public.
  • To investigate or prevent fraud, illegal activity, or violations of our Terms.

5.4 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your personal data may be transferred. We will notify you before your data becomes subject to a different privacy policy.

6. International Data Transfers

The Platform is operated from the UAE, and your data is primarily stored on UAE-based servers.

Some of our service providers may process your data in centres located outside the UAE, including the EU and USA.

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions
  • Binding corporate rules where applicable

You may request information about the safeguards we use for international transfers by contacting us.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy:

Data CategoryRetention Period
Active Account DataDuration of account + 1 year
Listing ContentDuration of listing + 6 months
Financial Records7 years (UAE tax law)
Communication Logs3 years
In-platform Messages2 years from last activity
Identity/Licence Docs5 years (Regulatory requirement)
Deleted Account Data90 days (Recovery window)

After the applicable retention period, we will securely delete or anonymise your personal data.

8. How We Protect Your Data

We implement appropriate technical and organisational security measures to protect your personal data. Our measures include:

  • Encryption in transit: All data is protected using TLS 1.2+ (HTTPS).
  • Encryption at rest: Sensitive data is encrypted using AES-256.
  • Password security: Passwords are hashed using bcrypt.
  • Access controls: Restricted to authorised personnel only.
  • Two-factor authentication (2FA): Strongly recommended.
  • Regular security testing: Vulnerability assessments and audits.
  • Incident response: Data breach response plans in place.

9. Your Data Protection Rights

Under UAE Federal Decree-Law No. 45/2021 (PDPL) and applicable law, you have the following rights:

RightWhat It Means
Right of AccessRequest a copy of the personal data we hold about you.
Right to RectificationRequest correction of inaccurate or incomplete personal data.
Right to ErasureRequest deletion of your personal data where it is no longer necessary.
Right to RestrictionRequest that we limit processing of your data in certain circumstances.
Right to ObjectObject to processing based on legitimate interests.
Right to Withdraw ConsentWithdraw consent at any time for consent-based processing.

Submit a request by emailing contact@buyorsell.ae with the subject line 'Data Subject Request'. We will respond within 7-15 business days.:

Many rights can be exercised directly within the Platform via Account Settings → Privacy.:

10. Cookies and Tracking Technologies

We use cookies to operate and improve the Platform. On your first visit, a consent banner allows you to manage granular preferences.

You may update your cookie preferences at any time via Account Settings → Privacy → Cookie Preferences.

11. Children's Privacy

The Platform is intended for users aged 18 and above. We do not knowingly collect personal data from children.

If we become aware that we have collected personal data from a child under 18 without appropriate consent, we will delete that data.

If you believe your child has provided personal data to us, please contact us at support@buyorsell.ae.

We comply with the UAE Child Digital Safety Law and do not serve behavioural advertising to users under 18.

12. Third-Party Websites and Services

The Platform may contain links to third-party services not operated by us.

This Privacy Policy does not apply to those services. We encourage you to read their privacy policies.

Where you use social login (Google/Apple), the relevant platform's policy also applies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the updated Policy on the Platform with a revised 'Last Updated' date.
  • Sending an email notification for significant changes affecting your rights.

Your continued use of the Platform after any changes constitutes your acceptance of the updated Policy.

14. Contact Us

If you have any questions regarding this Privacy Policy or your data, please contact us:

Data Protection Officer - buyOrsell.ae

Souq Labs Technologies LLC SPC

Abu Dhabi, United Arab Emirates

contact@buyorsell.ae

support@buyorsell.ae

+971 2 675 6766

We will respond to all privacy requests within 7-15 business days.

© 2026 Souq Labs Technologies LLC SPC | buyOrsell.ae

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