How We Collect, Use, and Protect Your Personal Data
Souq Labs Technologies LLC SPC ("buyOrsell", "we", "us", "our") operates the online classifieds platform at www.buyorsell.ae, registered in Abu Dhabi, United Arab Emirates. We are the data controller for personal data processed through the Platform.
This Privacy Policy explains how we collect, use, share, retain, and protect your personal data when you access or use the Platform, and describes your rights under the UAE Federal Decree-Law No. 45/2021 on Personal Data Protection ("PDPL") and other applicable privacy laws.
If you have any questions or concerns, please contact us: contact@buyorsell.ae.
This Policy applies to:
This Policy does not apply to third-party websites, applications, or services linked from the Platform. We encourage you to read the privacy policies of any third-party services you use.
We collect personal data in three main ways: data you provide to us directly, data collected automatically, and data received from third parties.
| Category | Examples |
|---|---|
| Account Information | Full name, email address, mobile number, password (hashed), profile photo |
| Identity & Verification | Emirates ID number, trade licence number, RERA/real estate licence (for business users) |
| Listing Content | Item descriptions, photos, videos, pricing, category, location (emirate/area) |
| Payment Information | Credit/debit card details (tokenised via Stripe), billing address, transaction history |
| Communications | Messages sent via in-platform messaging, email, or support tickets |
| Reviews & Ratings | Rating scores, written reviews of other users |
| Job Applications & CVs | Work history, education, skills, references (if uploaded) |
| Business Profile | Business name, logo, website URL, business description |
| Preferences & Settings | Language preference (Arabic/English), notification settings, saved searches |
When you use the Platform, we automatically collect technical and usage data, including:
We process your personal data only where we have a lawful basis to do so under the PDPL and applicable UAE law. The table below sets out our processing activities and the lawful basis for each.
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Create and manage your account | Name, email, phone, password | Performance of contract |
| Display and manage your listings | Listing content, photos, contact details | Performance of contract |
| Process payments and subscriptions | Payment info, billing address, transaction history | Performance of contract |
| Provide customer support | Communications, account info, transaction data | Performance of contract / Legitimate interests |
| Prevent fraud, abuse, and illegal activity | Device data, IP address, usage logs, identity data | Legitimate interests / Legal obligation |
| Verify user identity and business licences | Identity documents, licence numbers | Legal obligation / Legitimate interests |
| Improve Platform features and performance | Usage data, analytics, device data | Legitimate interests |
| Personalise your experience | Search history, preferences, viewing behaviour | Consent / Legitimate interests |
| Send transactional notifications | Email, phone, in-app: billing, security alerts, listing updates | Performance of contract / Legitimate interests |
| Send marketing communications | Email, push notifications: new features, promotions, listings | Consent |
| Conduct analytics and research | Aggregated and anonymised usage data | Legitimate interests |
| Comply with legal obligations | Any data required by applicable law or authority | Legal obligation |
| Enforce our Terms and Conditions | Account data, communications, behaviour logs | Legitimate interests / Legal obligation |
Marketing opt-out: You may unsubscribe from marketing emails at any time by clicking "Unsubscribe" in any marketing email, or by updating your notification preferences in Account Settings → Notifications.
We do not sell your personal data to third parties. We share data only as described below.
Certain data is inherently visible to other Platform users as part of the classifieds service:
⚠️ Caution: ⚠ Caution: Do not include sensitive personal information (e.g., full address, bank details, Emirates ID number) in listing descriptions, photos, or messages. We cannot protect data you share publicly.
We share data with trusted third-party service providers who process data on our behalf, under strict data processing agreements:
| Provider | Category | Data Shared |
|---|---|---|
| Stripe | Payment Processing | Billing details, transaction amounts, fraud signals |
| Google Cloud / AWS | Cloud Hosting | All Platform data (encrypted) |
| Google Analytics | Analytics | Anonymised usage data, truncated IP |
| Ad Partners (Google/Meta/Bing) | Advertising | Hashed email, ad interactions, pixel data |
| SendGrid / Twilio | Communications | Email, phone for transactional messages |
| Firebase | Notifications | Device token, notification content |
| Social Media (YouTube/Instagram/TikTok/etc) | Social Interactions | Pixel data, hashtags, engagement metrics |
| Sentry / Datadog | Error Monitoring | Anonymised error logs, device info |
We may disclose your personal data to government authorities, regulators, or courts where required by UAE law, including:
If we are involved in a merger, acquisition, or sale of assets, your personal data may be transferred. We will notify you before your data becomes subject to a different privacy policy.
The Platform is operated from the UAE, and your data is primarily stored on UAE-based servers.
Some of our service providers may process your data in centres located outside the UAE, including the EU and USA.
You may request information about the safeguards we use for international transfers by contacting us.
We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy:
| Data Category | Retention Period |
|---|---|
| Active Account Data | Duration of account + 1 year |
| Listing Content | Duration of listing + 6 months |
| Financial Records | 7 years (UAE tax law) |
| Communication Logs | 3 years |
| In-platform Messages | 2 years from last activity |
| Identity/Licence Docs | 5 years (Regulatory requirement) |
| Deleted Account Data | 90 days (Recovery window) |
After the applicable retention period, we will securely delete or anonymise your personal data.
We implement appropriate technical and organisational security measures to protect your personal data. Our measures include:
Under UAE Federal Decree-Law No. 45/2021 (PDPL) and applicable law, you have the following rights:
| Right | What It Means |
|---|---|
| Right of Access | Request a copy of the personal data we hold about you. |
| Right to Rectification | Request correction of inaccurate or incomplete personal data. |
| Right to Erasure | Request deletion of your personal data where it is no longer necessary. |
| Right to Restriction | Request that we limit processing of your data in certain circumstances. |
| Right to Object | Object to processing based on legitimate interests. |
| Right to Withdraw Consent | Withdraw consent at any time for consent-based processing. |
Submit a request by emailing contact@buyorsell.ae with the subject line 'Data Subject Request'. We will respond within 7-15 business days.:
Many rights can be exercised directly within the Platform via Account Settings → Privacy.:
We use cookies to operate and improve the Platform. On your first visit, a consent banner allows you to manage granular preferences.
You may update your cookie preferences at any time via Account Settings → Privacy → Cookie Preferences.
The Platform is intended for users aged 18 and above. We do not knowingly collect personal data from children.
If we become aware that we have collected personal data from a child under 18 without appropriate consent, we will delete that data.
If you believe your child has provided personal data to us, please contact us at support@buyorsell.ae.
We comply with the UAE Child Digital Safety Law and do not serve behavioural advertising to users under 18.
The Platform may contain links to third-party services not operated by us.
This Privacy Policy does not apply to those services. We encourage you to read their privacy policies.
Where you use social login (Google/Apple), the relevant platform's policy also applies.
We may update this Privacy Policy from time to time. We will notify you of material changes by:
Your continued use of the Platform after any changes constitutes your acceptance of the updated Policy.
If you have any questions regarding this Privacy Policy or your data, please contact us:
Data Protection Officer - buyOrsell.ae
Souq Labs Technologies LLC SPC
Abu Dhabi, United Arab Emirates
contact@buyorsell.ae
support@buyorsell.ae
+971 2 675 6766
We will respond to all privacy requests within 7-15 business days.
© 2026 Souq Labs Technologies LLC SPC | buyOrsell.ae